Christmas Calendar from Portico Play: 24 doors, 24 games, 1–24 December · 1–24 DecSee the calendar Northern light
for iGaming.
Pitbot.AI answers your players around the clock, with a human on every risky case. Portico Play gives them branded, compliant games to come back for. Built by an AI-native team, four people and eight AI agents, with 20 years in iGaming.
Our team has built products for
What the lab builds
Two products. One lab.
Support and engagement for regulated casino and sportsbook operators. Both run beside the tools you already have.
Pitbot.AI
Every player conversation. Your team in control.
Email, live chat, SMS and Telegram in one workspace. Pitbot drafts each reply from the player’s history and your policies, around the clock, and your team decides what goes out.
- Replies drafted with betting history, VIP tier, bonus status and language
- Responsible-gambling and regulator cases go straight to a person
- Hold drafts for review, or let routine replies send themselves
- Every AI decision and operator action in an audit trail
Portico Play
Branded, compliant games next to your CRM.
Wheels, skill games, predictions and advent calendars in your brand, plus Rivals, the daily small-group competition. Players get a reason to come back; you get every result in your CRM.
- A link or an iframe: nothing for players to install
- Every result sent back to the CRM you already run
- Built for regulated casino and sportsbook brands
- Start with one brand as a pilot
Portico Play Christmas Calendar · 1–24 December
24 doors. 24 games.
A new door opens every morning with a different Portico game behind it, and every player gets one free try a day. Eight doors are prize days, and on the 24th everyone wins.
Winners collect their Portico gift at our stand at ICE Barcelona, 18–20 January 2027.
Free to play, for players aged 18 and over.
An AI-native lab
Four people. Eight AI agents. One team.
Our agents work beside us every day. They capture ideas, plan and write code, ship releases, answer support, watch the alerts, draft sales outreach and write content. Each has a clear job, its own memory and a personality, and all of them run on Anthropic’s Claude models.
Every afternoon Iris shortlists what Bob should build overnight. We pick, Bob works through the night, and in the morning we test what he made. We call it Night Shift.
- A plan is approved before any work starts
- Tests first, and a person reviews and merges
- Every release and every sales email waits for a person’s yes
- If an agent is unsure, it says so instead of guessing
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Otto
Backlog
Turns ideas from any conversation into properly filed tickets on the right project, so nothing evaporates.
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Iris
Product manager
Triages requests, writes the proposal and plans the work. Every afternoon she shortlists what Bob builds overnight.
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Bob
Builder
Shows a plan before he writes a line, writes the tests first and opens a pull request. He never merges to main himself.
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Reala
Releases
Gathers what changed, writes the release notes, ships through CI and narrates the deploy. Nothing leaves port by accident.
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Maeve
Support and docs
Answers support from our own documentation, logs or escalates the rest, and keeps that documentation up to date.
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Argus
Night watch
Reads every alert, says what it means in plain words, checks whether it is already known and files it if not.
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Selma
Sales
Drafts outreach for each product from its playbook. Nothing is sent until a person says yes.
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Mateo
Content writer
Researches a topic, writes the draft and checks every claim against the facts before a person decides what is published.
Why operators trust the lab
Decades of product leadership, now in an AI-native lab.
Marcus Adolfsson
Founder. Decades in product development, and eight years running Derivco Sweden.
- General Manager · Derivco Sweden 8 years
- Chairman of the Board · Derivco Sweden
- Director of Product · Derivco Sports 6 years
- VP of Product · Derivco
- Head of Product · At The Front Line, gaming consultancy
- years in product development
- 30+
- years in iGaming, sportsbook and casino
- 20
- products launched
- 100+
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On the road to ISO 27001
Risk assessment, written policies, access reviews, same-day offboarding and yearly security training. Vanta checks our controls continuously and Workstreet guides us through the standard.
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Penetration tested
Our prioritised products have been through an external penetration test, and it went really well. The few observations are handled as normal work.
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A person where it matters
In Pitbot, responsible-gambling and regulator cases go straight to a person, marketing stops for players with open sensitive cases, and every AI decision lands in an append-only audit trail.
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Built for regulated markets
Certification has its own lane on our roadmaps, and our Lab notes work through UKGC rules in detail. With twenty years in iGaming across the team, we know what an auditor and a player both expect.
Whiteboard by Luminbrane
The board the lab runs on.
We plan Pitbot and Portico Play on Whiteboard, with our own AI agents moving post-its alongside us. Now your team can too, free for now.
- Post-its in rows by status, markers to draw with, tabs for each team
- Connect Claude, ChatGPT or any MCP app, and it plans on the board with you
- Boards kept in Stockholm; two-factor sign-in per board
Work with the lab
Bring the team onto your product.
The people who built Pitbot and Portico Play, on your roadmap: product, design, engineering and delivery for operators, studios and anyone building in a regulated market.
How we work with youProduct strategy & management
Discovery, user research, roadmaps and the product calls that get a launch over the line.
Design: UX, UI & brand
From flows and game UI to design systems and brand, designed and built in one loop.
Architecture & AI engineering
Platform architecture, Postgres and data, eCommerce and payments, and AI agents that hold up in regulated markets.
Delivery: project & programme
Project and programme management that keeps several teams, vendors and a launch date in step.
- years in product development
- 30+
- years in iGaming, sportsbook and casino
- 20
- products launched
- 100+
Lab notes
What we are learning
Industry Insights
Building the UKGC Net Position and Session Clock
Net position (RTS 2E) and elapsed time (RTS 13C) apply to all casino games except peer-to-peer poker. Here is how a product team builds them: the session definition, the placement, the ownership split and the questions to ask before the sprint.
28 Oct 2026 · 16 min read
AI
The office has wheels now: running Luminbrane from the road
Four people, a fleet of AI agents, one Mac, two remote machines, an RV, Mimmi and a dog called Jana. On trust, fun, and almost not knowing where you are.
15 Oct 2026 · 6 min read
AI
On the road to ISO 27001, and the app that holds the office door
We're preparing for ISO 27001 with help from Vanta and Workstreet. The pen test went great. The surprise was the office door: we had no visitor log, so we built an iPhone and Mac app for it in an afternoon.
8 Oct 2026 · 6 min read
How a pilot works
Start with one brand. Decide on real results.
- 01
A 15-minute call
Tell us about your brand, your markets and what you want to improve. You talk to Marcus directly, not a sales team.
- 02
One brand, live
Pitbot: your first 50 conversations free over 30 days, no card, with your team approving every reply. Portico Play: one brand and one live campaign free, no setup fee.
- 03
Decide on real numbers
See response times, AI handle rate and safety escalations in Pitbot, and plays and results in your CRM from Portico. Then decide whether to roll out.
Contact
Book a pilot, or start a project.
Tell us what you want to try: Pitbot, Portico Play, both, or help with a product of your own. We answer within a day.
Book a call
15 minutes with Marcus
Email us
[email protected]
Visit the lab
Slottsbacken 8, 111 30 Stockholm
Barcelona · 18–20 Jan 2027
Meet us at stand 4K12, hall 4
Try Pitbot and Portico Play with the team that builds them.
Send us a message
Tell us what you are working on and we will get back to you with next steps.